Why Clear and Concise Copy Is Still Important!

Way back when, we wrote a lovely little blog-ette about the importance of clear and concise copy – and it’s still just as relevant today as it was then.  So, we thought we’d share it with you again Here at Green Tornado we specialise in providing a wide range of digital marketing solutions to clients of all sizes.  We can write your blogs, manage your social media posts and even help you with you SEO to ensure your website is working to the max.

The Importance of Clear and Concise Copy!

In this day and age it is more important than ever to ensure that your website offers up to date and coherent information about the products or service you offer. Visitors to your site will not only want to see a beautifully designed and responsive website, but also informative, easy to read text telling your new customers of exactly what it is you do!

Content should never be considered an afterthought or an add-on when designing a website. Good content can ultimately help to improve your bottom line, and should complement the design of your website. Clear and concise content is the key to keeping the visitor on your site
long enough to fully digest all the information on there.

Not only is it important that you are able to convey information easily to visitors to your site, good content also works wonders for your SEO. Search engines like Google absolutely adore original, well-written and informative content. Long gone are the days of simply throwing keywords into your copy with a “more the merrier” attitude. Google searches for much more than just the relevance and repetition of words.

It’s not just the plain prose in your website that helps to attract visitors either. Adding a Blog page to your website offers an additional tool to be used in the constant battle to boost search
engine rankings.

Anyone can add a blog page to their website, but the key to making your blogs work for you is quality and consistency. Blogs offer an excellent way to acquire new customers by giving you a chance to write more about the products or services you offer, and demonstrating that you really are an expert in your field.

Blogs also offer opportunities to include more back links on your site, and more pages, which in turn generates a bigger footprint for your website, which again Google is very fond of!

Finally, a well written blog article is a great way for visitors to become familiar with the human side of your business, rather than hiding behind a more corporate image. People buy people at the end of the day!

Green Tornado offers a comprehensive copywriting and blog service to either be incorporated into your bespoke web design needs, or as a stand alone service to complement your existing website.

Call us on 01277 849161 to find out more,  or click here to contact us by email.


Green Tornado, Brentwood, Essex

January 18, 2016 | Laura | Posted In : Content
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Get in Touch

If you have any questions or would simply like to discuss a new project, feel free to get in touch by clicking below.  Alternatively, you can call us on 01277 849161.

Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD

Our Google Reviews

Chesh :)
Green Tornado offered a supportive 1:11 service, the have been amazingly patient with us, our new website looks absolutely brilliant - the care and attention put into helping us get it right was far beyond what we could have asked for. We will definitely be using Green Tornado again for future requirements. We are more than happy to recommend the team at Green Tornado and look forward to working with them again.
lisa compton
customer service is second to none, fast,efficient, friendly and so very helpful. I would not hesitate to recommend their services.
Athar Imam
I've been working with Green Tornado for just over 5 years. In that time they have designed countless flyers, posters, product labelling, newsletters and other promotional stuff that my business required. Most importantly they understand my brands' 'vision' - possibly better than I do myself! All the work produced is fantastic and of very good quality. Over the years I've had some pretty tight deadlines but they've never been missed. Would definitely recommend!
kay shearing
We were a start up company when we started to work with GT and I have to say they have been so tolerant and helpful From us not actually knowing what we needed to not knowing what we could actually afford the team were supportive and understanding. They have helped us at short notice , which , to be honest must drive them mad because we still do it now years down the line , yet time and time again they deliver . I send over ideas and they turn that into an amazing finished product , they have , without doubt , helped our company grow . I have no hesitation at all in recommending them and I will never be going anywhere else , they know our company and what we want to portray and have taken the time and made the effort to get to know exactly what we need and want - you can’t put a price on that ! Kay Shearing
nish patel
Been using these guys for a number of years. They always deliver my brief as expected and on time & budget! Nice people to do business with.