Why Clear and Concise Copy Is Still Important!

Way back when, we wrote a lovely little blog-ette about the importance of clear and concise copy – and it’s still just as relevant today as it was then.  So, we thought we’d share it with you again Here at Green Tornado we specialise in providing a wide range of digital marketing solutions to clients of all sizes.  We can write your blogs, manage your social media posts and even help you with you SEO to ensure your website is working to the max.

The Importance of Clear and Concise Copy!

In this day and age it is more important than ever to ensure that your website offers up to date and coherent information about the products or service you offer. Visitors to your site will not only want to see a beautifully designed and responsive website, but also informative, easy to read text telling your new customers of exactly what it is you do!

Content should never be considered an afterthought or an add-on when designing a website. Good content can ultimately help to improve your bottom line, and should complement the design of your website. Clear and concise content is the key to keeping the visitor on your site
long enough to fully digest all the information on there.

Not only is it important that you are able to convey information easily to visitors to your site, good content also works wonders for your SEO. Search engines like Google absolutely adore original, well-written and informative content. Long gone are the days of simply throwing keywords into your copy with a “more the merrier” attitude. Google searches for much more than just the relevance and repetition of words.

It’s not just the plain prose in your website that helps to attract visitors either. Adding a Blog page to your website offers an additional tool to be used in the constant battle to boost search
engine rankings.

Anyone can add a blog page to their website, but the key to making your blogs work for you is quality and consistency. Blogs offer an excellent way to acquire new customers by giving you a chance to write more about the products or services you offer, and demonstrating that you really are an expert in your field.

Blogs also offer opportunities to include more back links on your site, and more pages, which in turn generates a bigger footprint for your website, which again Google is very fond of!

Finally, a well written blog article is a great way for visitors to become familiar with the human side of your business, rather than hiding behind a more corporate image. People buy people at the end of the day!

Green Tornado offers a comprehensive copywriting and blog service to either be incorporated into your bespoke web design needs, or as a stand alone service to complement your existing website.

Call us on 01277 849161 to find out more,  or click here to contact us by email.


Green Tornado, Brentwood, Essex

January 18, 2016 | Laura | Posted In : Content
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If you have any questions or would simply like to discuss a new project, feel free to get in touch by clicking below.  Alternatively, you can call us on 01277 849161.

Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD