A brochure that is designed and written well is a powerful tool. It lets your customers view what you have to offer in their own time. A physical brochure can’t be deleted, it is tangible and real. A well put together brochure imprints a vivid image of your business and services on the mind of the customer and is a fantastic opportunity to boost your business’s reputation.
Here we look at a few ways to enhance the appeal and effectiveness of your brochure:
What you include in your brochure will not only depend on your business type, but also on what you are aiming to get from it. Perhaps you are promoting one event or product rather than merely showcasing what you have to offer. Establishing what you want to achieve from your brochure is the first and most important decision. Next, determine what you want your reader to take away with them. Here are some ways you can use a brochure to boost your business marketing:
Style And Graphic Design
There is a multitude of brochure designs and styles available, and you will want to be sure you are choosing the best style for you. The size and style will depend on the message you want to relay and the number of services or products you are displaying. Visually, your brochure should include:
Graphic design is ever-evolving, and the tools available today mean eye-catching, innovative brochure designs are easily achievable. Modern design techniques for brochures include contrasting typefaces to give an edgy and lively look and adding colourful fonts rather than a uniform black and white style. You can even opt for isometric graphics for a 3d feel.
Why not have the best of both and have a digital copy of your brochure too? A digital brochure is a simple process where graphic design can easily be made into a PDF format. The advantages of this are that it saves on paper and can easily and quickly be shared on social media and via email, enhancing exposure.
For more information call us on 01277 849161
If you have any questions or would simply like to discuss a new project, feel free to get in touch by clicking below. Alternatively, you can call us on 01277 849161.
Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD