A website is essential for any business that wants to get ahead. The quality of content on your business site is just as important as speed and security. Optimised imagery SEO is the perfect way to ensure you have the very best online content for your business.
The Importance of Images
Imagery needs to be strong in quality and consistent to build a successful brand. Images can help site users visualise your products or services, enhancing the connection. High quality, relevant pictures will help the flow and feel of a website.
Social media has come a long way in recent years, and although it is a competitive market, fantastic imagery goes far. Good imagery is vital if you use social media to promote your business and engage with your target audience.
Optimising Image SEO
When using imagery on your business web page, there are many factors to consider. Here we look at the fundamental things:
Image size
Be sure the size and resolution of your pictures suit your site and the quality is as good as possible. Crop unnecessary background and check the photos are in the correct resolution.
Image format
Images must be uploaded in the correct format. .png files are among the most common. Web-friendly pictures will generate more sales and interest while giving a professional feel to your site.
Keywords and captions
A relevant caption for your photo should include keywords to ensure your picture and content is easily found in searches.
Alt tags
This refers to the written copy that sits in place of an image if it does not load correctly on the site for any reason. It helps screen readers describe the image to the visually impaired and should clearly define your item and its purpose.
Unique and relevant images
Avoid using stock photos and instead use unique, appealing and relevant pictures. Pictures of your store and, of course, your products are a fantastic way of connecting your customers with your brand.
Images are a crucial part of website content, with many people searching Google for images rather than words. They say a picture is worth a thousand words, which is very true in the world of imagery SEO. An SEO specialist, such as Green Tornado, can help you get on top of your SEO needs to propel your business website to success.
Contact Green Tornado for further information about our SEO services on 01277 849161.
