The Importance Of Branding Guidelines

As a business, your branding is one of the most important aspects of the image you portray to your customers. Sure, your perfectly packaged products and services are what your customers are paying for, but the way your logo looks, and the colours, voice and feel of your company are equally as important at the end of the day.  After all, branding is the bits we remember.  The way your logo looks, the words your slogan say; they are what sets us apart from our competition and are the first thing your customers see and remember.

That’s why keeping your branding constant and always the very same, is so important to your business. For this you need to devise some “branding guidelines” to ensure continuity across the board. But what does that mean to you?  Well, simply put, branding guidelines are a cleverly put together set of rules that dictate the palette, the colours, the font, the typography, imagery and even the wording used in your logo’s and stationary.  Keeping this rules set in stone enables you to maintain a strong brand image that always has the same tone and is immediately recognisable to your customers and clients.

When you take the plunge and start your business, just as soon as you have your new logo and branding in place, you should also devise your brand guidelines.  These should be provided to anyone who is a part of your marketing communication; this would include print companies, web designers or developers, graphic designers, advertising agencies and in fact, anyone who may have cause to use your logo.  The bigger your business, the more imperative it is to have brilliant brand guidelines for all to see. If you’ve been in business for years, and never worried about keeping your brand safe, don’t panic – there is still time to get your guidelines going!

Your brand guidelines are more than just a list of rules and regulations though, these guidelines should also include basic information such as: An overview of your brand’s history, vision, personality and key values. Your “ethos” if you will, is just as important as the colours of your logo!  At the end of the day, we work hard to build our companies brands, and keep them sounding, as well as looking just right, is key to good growth!

Think of some of major corporations that have become an everyday part of our lives.  We can recognise them at a distance because we know just what their logos represent. From budget brands and bargain stores, to top of the range up-market designers, we know them all just from one quick glance. Make your business just as recognisable for all to see.

Is it time to get your brand set in stone? Green Tornado in Brentwood can help with this.  Call us on 01277 849161 to find out how we can build your brand and keep it safe and sound for you.

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Green Tornado, Brentwood, Essex

February 19, 2016 | Laura | Posted In : Branding, Graphic Design
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