The Benefits Of SEO For Small Businesses And Start-ups

For small businesses and start-ups, SEO may not be at the top of the priority list. However, it is a highly valuable tool. Something that you could argue is essential for all modern businesses. 

What Is SEO?

SEO stands for search engine optimisation. It helps your website rank higher on a Google search by using the keywords associated with your business. For example, your business may be called ‘Dressing You’, and you are based in Romford, so you will want those who search for dressmakers in Romford to find your page. You will need adequate SEO to achieve this.

SEO is a crucial part of digital marketing. There are many dressmakers out there, and to stand out, you will need to hone in on the specifics. Google algorithms consider many things when ranking sites. Your website should be easy to use, fast, and target a specific market. There is a lot to consider, and it can seem overwhelming at first.

Here are some SEO tips for success:

Google Maps

If your business property is not on Google Maps, potential customers may be deterred. It is quick and easy to set up a My Business account with Google maps. Be sure to add your contact details and opening hours, as well as a link to your business website.

User-friendly Website

A slow or complicated website will put customers off. People want to buy things quickly and on the go. Ensure your website is easy to use, fast and compatible with mobile devices.

Know Your Niche – And Your Competition

You should focus on the essential services and products you offer to determine your niche. Then, research your competition. Once you have an idea on how they are succeeding – do it better! Make sure your keywords are specific to what you offer and provide a unique business that will stand out in search results.

Search For Your Business

If your business does not rank when you search for it, work needs to be done. This means your potential customers will not find you either. No one will scroll through the first few pages if other businesses are offering what they are after.

To find out how Green Tornado can help your business SEO, contact us on 01277 849161.

December 8, 2020 | Dave Fuller | Posted In : SEO
« PreviousNext »

Get in Touch

If you have any questions or would simply like to discuss a new project, feel free to get in touch by clicking below.  Alternatively, you can call us on 01277 849161.

Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD

Our Google Reviews

nish patel
Been using these guys for a number of years. They always deliver my brief as expected and on time & budget! Nice people to do business with.
Jo Oldham
Green Tornado are a super team offering expert design ideas & inspiration. Clear Thinking IT wanted a design that captured Managed IT Services in a new light; standing out from the rest with an eye catching yet professional design. I think they did well & the Green Tornado team come highly Recommended from us.
Athar Imam
I've been working with Green Tornado for just over 5 years. In that time they have designed countless flyers, posters, product labelling, newsletters and other promotional stuff that my business required. Most importantly they understand my brands' 'vision' - possibly better than I do myself! All the work produced is fantastic and of very good quality. Over the years I've had some pretty tight deadlines but they've never been missed. Would definitely recommend!
Costy Croitoriu
Very friendly staff, quality in services etc. I will highly recommend Green Tornado.
kay shearing
We were a start up company when we started to work with GT and I have to say they have been so tolerant and helpful From us not actually knowing what we needed to not knowing what we could actually afford the team were supportive and understanding. They have helped us at short notice , which , to be honest must drive them mad because we still do it now years down the line , yet time and time again they deliver . I send over ideas and they turn that into an amazing finished product , they have , without doubt , helped our company grow . I have no hesitation at all in recommending them and I will never be going anywhere else , they know our company and what we want to portray and have taken the time and made the effort to get to know exactly what we need and want - you can’t put a price on that ! Kay Shearing