The Benefits Of SEO For Small Businesses And Start-ups

For small businesses and start-ups, SEO may not be at the top of the priority list. However, it is a highly valuable tool. Something that you could argue is essential for all modern businesses. 

What Is SEO?

SEO stands for search engine optimisation. It helps your website rank higher on a Google search by using the keywords associated with your business. For example, your business may be called ‘Dressing You’, and you are based in Romford, so you will want those who search for dressmakers in Romford to find your page. You will need adequate SEO to achieve this.

SEO is a crucial part of digital marketing. There are many dressmakers out there, and to stand out, you will need to hone in on the specifics. Google algorithms consider many things when ranking sites. Your website should be easy to use, fast, and target a specific market. There is a lot to consider, and it can seem overwhelming at first.

Here are some SEO tips for success:

Google Maps

If your business property is not on Google Maps, potential customers may be deterred. It is quick and easy to set up a My Business account with Google maps. Be sure to add your contact details and opening hours, as well as a link to your business website.

User-friendly Website

A slow or complicated website will put customers off. People want to buy things quickly and on the go. Ensure your website is easy to use, fast and compatible with mobile devices.

Know Your Niche – And Your Competition

You should focus on the essential services and products you offer to determine your niche. Then, research your competition. Once you have an idea on how they are succeeding – do it better! Make sure your keywords are specific to what you offer and provide a unique business that will stand out in search results.

Search For Your Business

If your business does not rank when you search for it, work needs to be done. This means your potential customers will not find you either. No one will scroll through the first few pages if other businesses are offering what they are after.

To find out how Green Tornado can help your business SEO, contact us on 01277 849161.

December 8, 2020 | Dave Fuller | Posted In : SEO
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