Stopping your SEO – What Will Happen

SEO is a crucial part of marketing, and any business that wants to be successful in getting on the online map will understand the importance of good quality SEO. However, many companies want to stop and start SEO, and the truth is that it is extremely difficult to change course once a website has gone in a specific direction. Some business owners feel a brief SEO break will not cause any harm, but this will have implications. Here we look at what you can expect when you stop SEO:

  • Not regularly updating web content – This means fewer new keywords, you will stop capturing new visitors, and pages and links will become old and non-productive. New content is an essential part of SEO.
  • Not refreshing pages – Refreshing pages lets Google know there is fresh content. This can see a surge of new traffic and boost your rankings. Things you can do to refresh your page include updating dates and facts, adding FAQS and reviews and adding links.
  • Not adding pages – It isn’t always easy to build new pages, and this may depend on your industry. However, not adding new pages will lose you keyword growth momentum. Fresh pages can be great landing pages for paid media and paid search.
  • Not checking for bad links – This can cause your backlink profile to have issues. Checking for bad links will help protect your ranking and spot attempts of negative SEO from competitors as well as malware alerts.
  • Not checking for stolen content – It is shocking how often whole sections and keywords are taken from your site and used on others. This will have a negative impact. Checking for this regularly will highlight if your content is being stolen. If it is, you can ask them to remove it or contact the hosting company. It is also best to rewrite your content. Not keeping on top of this will harm your rankings.

The verdict is that SEO should be a consistent aspect of business marketing. Using a professional SEO company such as Green Tornado will help you gain the peace of mind you need that your SEO is well looked after, updated and monitored. Contact our team for more information.

March 5, 2020 | Dave Fuller | Posted In : SEO
« PreviousNext »

Get in Touch

If you have any questions or would simply like to discuss a new project, feel free to get in touch by clicking below.  Alternatively, you can call us on 01277 849161.

Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD

Our Google Reviews

Chesh :)
Green Tornado offered a supportive 1:11 service, the have been amazingly patient with us, our new website looks absolutely brilliant - the care and attention put into helping us get it right was far beyond what we could have asked for. We will definitely be using Green Tornado again for future requirements. We are more than happy to recommend the team at Green Tornado and look forward to working with them again.
lisa compton
customer service is second to none, fast,efficient, friendly and so very helpful. I would not hesitate to recommend their services.
Athar Imam
I've been working with Green Tornado for just over 5 years. In that time they have designed countless flyers, posters, product labelling, newsletters and other promotional stuff that my business required. Most importantly they understand my brands' 'vision' - possibly better than I do myself! All the work produced is fantastic and of very good quality. Over the years I've had some pretty tight deadlines but they've never been missed. Would definitely recommend!
kay shearing
We were a start up company when we started to work with GT and I have to say they have been so tolerant and helpful From us not actually knowing what we needed to not knowing what we could actually afford the team were supportive and understanding. They have helped us at short notice , which , to be honest must drive them mad because we still do it now years down the line , yet time and time again they deliver . I send over ideas and they turn that into an amazing finished product , they have , without doubt , helped our company grow . I have no hesitation at all in recommending them and I will never be going anywhere else , they know our company and what we want to portray and have taken the time and made the effort to get to know exactly what we need and want - you can’t put a price on that ! Kay Shearing
nish patel
Been using these guys for a number of years. They always deliver my brief as expected and on time & budget! Nice people to do business with.