SEO is a crucial part of marketing, and any business that wants
to be successful in getting on the online map will understand the importance of
good quality SEO. However, many companies want to stop and start SEO, and the
truth is that it is extremely difficult to change course once a website has
gone in a specific direction. Some business owners feel a brief SEO break will
not cause any harm, but this will have implications. Here we look at what you
can expect when you stop SEO:
- Not regularly updating
web content – This means fewer new keywords, you will stop capturing new
visitors, and pages and links will become old and non-productive. New content
is an essential part of SEO.
- Not refreshing pages – Refreshing
pages lets Google know there is fresh content. This can see a surge of new
traffic and boost your rankings. Things you can do to refresh your page include
updating dates and facts, adding FAQS and reviews and adding links.
- Not adding pages – It isn’t
always easy to build new pages, and this may depend on your industry. However,
not adding new pages will lose you keyword growth momentum. Fresh pages can be
great landing pages for paid media and paid search.
- Not checking for bad
links – This can cause your backlink profile to have issues. Checking for bad
links will help protect your ranking and spot attempts of negative SEO from
competitors as well as malware alerts.
- Not checking for stolen
content – It is shocking how often whole sections and keywords are taken from
your site and used on others. This will have a negative impact. Checking for
this regularly will highlight if your content is being stolen. If it is, you
can ask them to remove it or contact the hosting company. It is also best to
rewrite your content. Not keeping on top of this will harm your rankings.
The verdict is that SEO should be a consistent aspect of
business marketing. Using a professional SEO company such as Green Tornado will
help you gain the peace of mind you need that your SEO is well looked after,
updated and monitored. Contact our team for more information.