It’s Not Just What You Post, It’s When You Post That Counts

Running a social media campaign for your business?  Spending ages writing witty and engaging posts?  Getting a low reach and a poor click through rate?  Perhaps it’s not what you are posting that’s causing you problems, but more so when you are posting them!  In this weeks wee blogette, we take a quick peak at when you should be posting to maximise your response.

According to the Media Lords at Social Media today,  Bitly(the URL shortening service)  looked at its own numbers to answer that question. According to them, when using Twitter, “the best time for click-throughs seems to be Monday to Thursday between 1 and 3 pm. Avoid tweeting after 8 pm most nights, though on Friday click-throughs fall after 3 pm. Twitter traffic is up between 9 am and 3 pm, but it also means that your tweets will have more tweets to compete with”  Sounds simple!  Or maybe not!  Being on top of the very best moment to post your most pertinent snippets of info about your business, seems to be a bit of an exact science!

On Facebook however, Wednesday at 3 pm is the absolute best time to post for the highest number of click-throughs. In fact, generally aiming for mid-week between 1 and 4 pm is an all round good bet. Throughout the week, Facebook traffic ramps up at 9 am and starts to fade around 4 pm. 11 am seems to be the smartest time to post if you want to have a lot of click-throughs.

Of course, we must not forget that different  audiences, and different goals will also benefit from different posting times.  According to Social Times for example, business to business marketeers can expect a 14 percent uplift on weekdays, whereas business to consumer brands see a 17 percent increase in engagement on weekends. It’s a veritable minefield! And this is before we have even started to think about the other platforms! What about LinkedIn, Pinterest, Instagram and Google+? When’s the best time to post there? And how often?

In conclusion, we believe that the best way of worrying about when to post your posts it to…well…not worry about it at all!  This is just one of the reasons why we recommend that you simply outsource your social media to some clever old chaps like us. Here at Green Tornado we specialise in planning and managing full campaigns for our clients.  With our experience we can plan and post for a campaign that really works for you!  Call us on 01277 849161 today!


September 30, 2015 | Laura | Posted In : Content
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