Google rolls out updates now and then, and it usually throws the digital world into a state of panic. The page experience update is no exception. Here we look at the key things you need to know about the new SEO ranking factors with the current Google updates.
There will be three new metrics, which are:
As well as being visually pleasing for your target market, your website needs correctly placed headings, magnificent pictures, and excellent language. Even more so than before.
Page experience signals test your site’s performance to assess if the user experience is smooth and fast.
Pop-up adverts are irritating, and now you find that many sites have pop-ups asking them to sign up for emails. Google will look at sites that use these in detail.
Not Everything Is Changing
Things like ensuring your website is mobile and user-friendly remain crucial. Also, website security is paramount. The same rules regarding optimisation apply as before; you will just need to tweak it with the tighter requirements to stay ahead of the game and maintain a good ranking.
One spoils it for all
If you have 30 pages on your website, and three are bad, they will drag the site down in rankings. Be sure to see to any flawed pages.
It is now more important than ever to work with an SEO specialist, such as Green Tornado, to ensure your website is fast, engaging, relevant, and performing well.
Check Your Status
Core Web Vitals allows you to monitor the performance of your website. This is a special tool and should be used regularly.
So, the key things to take away are that, while you should continue to focus on fresh, current, and professional SEO, you also need to marry it up with the latest changes and requirements to ensure your website does not get marked down when checked by Google.
For more information on website performance and SEO, contact Green Tornado on 01277 849161.
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