Is My Website Still Optimised After Google’s Page Experience Update?

Google rolls out updates now and then, and it usually throws the digital world into a state of panic. The page experience update is no exception. Here we look at the key things you need to know about the new SEO ranking factors with the current Google updates.

New Metrics

There will be three new metrics, which are:

  • CLS – Cumulative layer shift. Sites that shift while loading will be marked down as this is annoying for the user.
  • FID – First input delay. If the response time to a click is long, you will be marked down.
  • LCP – Largest contentful paint. This tests how fast your page loads. If it takes longer than 1.5 seconds, your site is marked down.


As well as being visually pleasing for your target market, your website needs correctly placed headings, magnificent pictures, and excellent language. Even more so than before.


Page experience signals test your site’s performance to assess if the user experience is smooth and fast.


Pop-up adverts are irritating, and now you find that many sites have pop-ups asking them to sign up for emails. Google will look at sites that use these in detail.

Not Everything Is Changing

Things like ensuring your website is mobile and user-friendly remain crucial. Also, website security is paramount. The same rules regarding optimisation apply as before; you will just need to tweak it with the tighter requirements to stay ahead of the game and maintain a good ranking.

One spoils it for all

If you have 30 pages on your website, and three are bad, they will drag the site down in rankings. Be sure to see to any flawed pages.

Professional SEO

It is now more important than ever to work with an SEO specialist, such as Green Tornado, to ensure your website is fast, engaging, relevant, and performing well.

Check Your Status

Core Web Vitals allows you to monitor the performance of your website. This is a special tool and should be used regularly.

So, the key things to take away are that, while you should continue to focus on fresh, current, and professional SEO, you also need to marry it up with the latest changes and requirements to ensure your website does not get marked down when checked by Google.

For more information on website performance and SEO, contact Green Tornado on 01277 849161.

June 4, 2021 | Dave Fuller | Posted In : SEO
« PreviousNext »

Get in Touch

If you have any questions or would simply like to discuss a new project, feel free to get in touch by clicking below.  Alternatively, you can call us on 01277 849161.

Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD

Our Google Reviews

Chesh :)
Green Tornado offered a supportive 1:11 service, the have been amazingly patient with us, our new website looks absolutely brilliant - the care and attention put into helping us get it right was far beyond what we could have asked for. We will definitely be using Green Tornado again for future requirements. We are more than happy to recommend the team at Green Tornado and look forward to working with them again.
lisa compton
customer service is second to none, fast,efficient, friendly and so very helpful. I would not hesitate to recommend their services.
Athar Imam
I've been working with Green Tornado for just over 5 years. In that time they have designed countless flyers, posters, product labelling, newsletters and other promotional stuff that my business required. Most importantly they understand my brands' 'vision' - possibly better than I do myself! All the work produced is fantastic and of very good quality. Over the years I've had some pretty tight deadlines but they've never been missed. Would definitely recommend!
kay shearing
We were a start up company when we started to work with GT and I have to say they have been so tolerant and helpful From us not actually knowing what we needed to not knowing what we could actually afford the team were supportive and understanding. They have helped us at short notice , which , to be honest must drive them mad because we still do it now years down the line , yet time and time again they deliver . I send over ideas and they turn that into an amazing finished product , they have , without doubt , helped our company grow . I have no hesitation at all in recommending them and I will never be going anywhere else , they know our company and what we want to portray and have taken the time and made the effort to get to know exactly what we need and want - you can’t put a price on that ! Kay Shearing
nish patel
Been using these guys for a number of years. They always deliver my brief as expected and on time & budget! Nice people to do business with.