I Blog, You Blog, We Blog – Why Blogging Matters!

Blogging has been a nerdy buzzword for a good few years now.  But what does it all mean?  Well, a Blog is defined as “a discussion or informational site published on the Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first)”  Usually consisting of 500 words or less, and containing topics that are engaging and informative, your blogs are little written conversations with the world.  How you blog and what you blog about makes all the difference in how your blog page performs.

Simply speaking, these little articles are an informative read for visitors to your website that are amusing and engaging to your target audience.  From a marketeers point of view though, blogs offer so very much more than just a witty or helpful post that make you look clever!

So, why should you seriously consider adding a blog page to your website?  Here are our favourite 3 reasons for blogging being a blinder for you business….


Google loves a blog!

All businesses want their website to be up there on the first page of the Google search engine. A great way to help with your SEO rankings in an organic and natural way is to add a blog.  Google no longer just places sites higher up for mentioning key words, those clever Google robots scan for original copy and place sites accordingly.  Writing a blog is an easy(ish) way to add original content to your website on a regular basis without having to redesign your website every 5 minutes.  A weekly blog with relevant keywords liberally sprinkled throughout, can definitely help with your SEO rankings.

Blogging builds trust

Your visitors probably have a wealth of other providers to choose from when they are looking to purchase your goods or services.  With this in mind, you need to give them a reason to buy from you.  Online shopping may offer plenty of bargains, but buyers can be hesitant when they can’t actually see or feel the quality of the items until after they have paid for it and it has been delivered. Blogs, along with a good selection of customers reviews, can help build trust with your potential customers.  Regular, friendly, enlightening and well written blog posts about your products or services can educate your buyers and make them feel happier about buying from you.

Blogs work in real time

Blogs are just about as up to date as you can get, barring Facebook and Twitter posts.  Your blog articles are like a diary for your business.  You can use them to tell your audience about new products, post product reviews, blog about events you have attended or are about to attend or run, or even post news articles..in fact just about anything that is relevant to your business. Think outside the box!  Seasonal posts, or posts that follow items that are trending on Google or social media are just about the best way to keep your website relevant.  A good blog, and a good blogger, will jump on the bandwagon of what’s on the lips of the population in order to keep your business fresh in their minds too.

Here at Green Tornado we love a good blog or two!  We don’t just write our own either.  Our copy writing and social media professionals can write them for your business too.  This allows your blog to be brilliant and your website to work better, whilst you get on with the important job of running your business.  Call us on 01277 849161 or click here to contact us by email.


Green Tornado, Brentwood, Essex



October 15, 2015 | Laura | Posted In : Content
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Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD

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Green Tornado offered a supportive 1:11 service, the have been amazingly patient with us, our new website looks absolutely brilliant - the care and attention put into helping us get it right was far beyond what we could have asked for. We will definitely be using Green Tornado again for future requirements. We are more than happy to recommend the team at Green Tornado and look forward to working with them again.
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Athar Imam
I've been working with Green Tornado for just over 5 years. In that time they have designed countless flyers, posters, product labelling, newsletters and other promotional stuff that my business required. Most importantly they understand my brands' 'vision' - possibly better than I do myself! All the work produced is fantastic and of very good quality. Over the years I've had some pretty tight deadlines but they've never been missed. Would definitely recommend!
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We were a start up company when we started to work with GT and I have to say they have been so tolerant and helpful From us not actually knowing what we needed to not knowing what we could actually afford the team were supportive and understanding. They have helped us at short notice , which , to be honest must drive them mad because we still do it now years down the line , yet time and time again they deliver . I send over ideas and they turn that into an amazing finished product , they have , without doubt , helped our company grow . I have no hesitation at all in recommending them and I will never be going anywhere else , they know our company and what we want to portray and have taken the time and made the effort to get to know exactly what we need and want - you can’t put a price on that ! Kay Shearing
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