How to Know When to Refresh Your Website

Websites are an integral part of any business and should therefore be fresh, current and modern. So, how do you know when it is time to update your business website? Here we look at some indicators that a refresh is needed for the all-important technical face of your business.
Redundant Content – If your site has ‘technical clutter’, such as old and irrelevant pages showing expired links, old offers and competitions or news about events that have been and gone, they need to go.
Slow Loading – A slow loading site is likely to irate and deters potential customers. In these fast-paced technical times, people want instant mobile access when browsing and shopping online. If your website is slow, you will need to fix this quickly. Speak with a web design specialist, such as Green Tornado, to determine the best way to enhance the loading speed of your site and therefore the user experience.
Out of Date Graphics and Content – Old fonts, designs, and graphical features will show the age of a website. Successful websites now have limited visual elements and rely more on colour than images. To ensure your website is current and moving with the trends, you should regularly assess the font and design.
A Decrease in Online Sales/Enquiries – Have you noticed less traffic on your website? Have online sales and interest slowed down? If so, your website is likely deterring potential customers. This could be because of its speed or its content. To determine the cause, consult a web design specialist, such as Green Tornado.
A Mobile-Friendly and Responsive Website – Most web users access the internet on the go, with smartphones and tablets becoming the standard way to look online. This means a mobile-friendly, responsive website is key. A page that does not fit the browser screen will annoy users and perhaps send them to another site. If your business and budget allow it, a bespoke business app would be the perfect way to enhance the user experience of your website.
To summarise, if your website is slow, out of date, cluttered or irrelevant, you will drive away customers. A business website requires frequent refreshes as well as current and engaging content.
For information on the web solutions Green Tornado offer, contact our friendly team today on 01277 849161.

July 6, 2021 | Dave Fuller | Posted In : Uncategorized
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Chesh :)
10/09/2020
Green Tornado offered a supportive 1:11 service, the have been amazingly patient with us, our new website looks absolutely brilliant - the care and attention put into helping us get it right was far beyond what we could have asked for. We will definitely be using Green Tornado again for future requirements. We are more than happy to recommend the team at Green Tornado and look forward to working with them again.
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12/08/2020
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Athar Imam
02/05/2019
I've been working with Green Tornado for just over 5 years. In that time they have designed countless flyers, posters, product labelling, newsletters and other promotional stuff that my business required. Most importantly they understand my brands' 'vision' - possibly better than I do myself! All the work produced is fantastic and of very good quality. Over the years I've had some pretty tight deadlines but they've never been missed. Would definitely recommend!
kay shearing
01/05/2019
We were a start up company when we started to work with GT and I have to say they have been so tolerant and helpful From us not actually knowing what we needed to not knowing what we could actually afford the team were supportive and understanding. They have helped us at short notice , which , to be honest must drive them mad because we still do it now years down the line , yet time and time again they deliver . I send over ideas and they turn that into an amazing finished product , they have , without doubt , helped our company grow . I have no hesitation at all in recommending them and I will never be going anywhere else , they know our company and what we want to portray and have taken the time and made the effort to get to know exactly what we need and want - you can’t put a price on that ! Kay Shearing
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14/02/2020
Been using these guys for a number of years. They always deliver my brief as expected and on time & budget! Nice people to do business with.