Dreaming Of A Digital Brochure?

Long gone are the days of just using glossy brochures to get your business out there. These days you need to be visible to audiences online and in print.  Your business needs to boast about its benefits to everyone and anyone who will listen, and that takes a multi-platform approach.

With more of your target audience viewing websites on tablets than ever before, you need to make your business brochure as accessible to the man perusing it on his morning commute, as you do to the man sat at his desk at work.

Digital Brochures are the way forward! Time to embrace all things new, and go digital!

Here at Green Tornado we not only design electronic and printed promotional material for our clients, we also champion our wares by having our very own downloadable brochure for all the world to see.

You can find it on our website, on our Facebook page, our Twitter feed and even on other social media.  We can send it by email, just as easily as we can pop a glossy one in the post to you.

Here are our top tips for anyone looking to get themselves a digital brochure, right now:

1. Keep It Clear And Simple

No one wants to read through reams of information and waffle to get to the point.  Keep it concise; less is definitely more.  Your brochure is a taster of what you offer, designed to whet the appetite of your potential new customer, not bore them senseless!

2. Use Really Good Images

Whether you are selling a product or a service, people like to see what they are getting.  Great quality images of your previous projects, or high quality product placement images are vital to giving your potential customers the feels about your business.

3. Remember Your Brand

Uber trendy brochures offering mind-boggling photos and pretentious quotes may seem like a good idea, but if the reader has to search high and low to find out who you are or what you are offering; they will get bored and give up.  On the flip side of this, there is no need to mention your brand name every other sentence.  Your customers aren’t daft, they will get it.

4. Design Is Key

Anyone can throw together some words and pictures and stick a logo on it, but designing a brochure that works is more difficult.  Think about the flow.  Like a good book, your brochure should have a beginning, middle and end.  It should peak your reader’s interest, without giving too much away.  Every page should offer something new to the reader, keep them on tenterhooks and wanting to know more about you.  If you start off with all your best bits, they won’t bother reading the rest.  Layout, design and the order of content are just as vital as it’s overall look.

5. Call The Troops To Action

Your brochure is basically a giant, informative business card.  If you forget to put contact details on it, then d’oh #epicfail!  You need to make sure you tell the reader what to do next.  Call us, email us, find us on Facebook etc etc.  These details must be easy to find and most importantly, correct!

Of course, if you would rather, just give us a buzz at Green Tornado and we can design your digital brochure for you.  Call us on Brentwood 01277 849161 or click here to contact us by email.


Green Tornado, Brentwood, Essex

September 7, 2015 | Laura | Posted In : Graphic Design
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Get in Touch

If you have any questions or would simply like to discuss a new project, feel free to get in touch by clicking below.  Alternatively, you can call us on 01277 849161.

Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD

Our Google Reviews

Chesh :)
Green Tornado offered a supportive 1:11 service, the have been amazingly patient with us, our new website looks absolutely brilliant - the care and attention put into helping us get it right was far beyond what we could have asked for. We will definitely be using Green Tornado again for future requirements. We are more than happy to recommend the team at Green Tornado and look forward to working with them again.
lisa compton
customer service is second to none, fast,efficient, friendly and so very helpful. I would not hesitate to recommend their services.
Athar Imam
I've been working with Green Tornado for just over 5 years. In that time they have designed countless flyers, posters, product labelling, newsletters and other promotional stuff that my business required. Most importantly they understand my brands' 'vision' - possibly better than I do myself! All the work produced is fantastic and of very good quality. Over the years I've had some pretty tight deadlines but they've never been missed. Would definitely recommend!
kay shearing
We were a start up company when we started to work with GT and I have to say they have been so tolerant and helpful From us not actually knowing what we needed to not knowing what we could actually afford the team were supportive and understanding. They have helped us at short notice , which , to be honest must drive them mad because we still do it now years down the line , yet time and time again they deliver . I send over ideas and they turn that into an amazing finished product , they have , without doubt , helped our company grow . I have no hesitation at all in recommending them and I will never be going anywhere else , they know our company and what we want to portray and have taken the time and made the effort to get to know exactly what we need and want - you can’t put a price on that ! Kay Shearing
nish patel
Been using these guys for a number of years. They always deliver my brief as expected and on time & budget! Nice people to do business with.