Search engine optimisation (SEO) simply put, is the process of improving search engine rankings and making sure your website is relevant and authoritative. The aim is to ensure your content is resulted by a search engine therefore enhancing the quantity of traffic and potential customers you are reaching.

Most online traffic is created via a search engine, and search engine generated traffic have the best chance of becoming a potential business sale, therefore helping to grow your business. SEO helps propel what your business has to offer and put it at the forefront of your target market. You can tailor your SEO to target your desired locations, so for a Brentwood business you can target Brentwood and neighbouring Essex towns if desired.

Due to continual changes in Google’s algorithm, we recommend that our clients make sure their business website is responsive before our SEO team begin any work. Are you finding that your website isn’t responsive? Call us on 01277 849161 and we can discuss this with you.

The best way to assess your current SEO is for us to run an audit on your site. This will inform us of the good and not so good performing parts of both your onsite and offsite SEO. With this information our professional digital marketing team can put together an SEO strategy to best suit your business and budget. You will receive a monthly SEO report from us so you can easily keep up to date with results.

Green Tornado will always adhere to search engines’ webmaster guidelines. This includes Google, Bing and Yahoo. Our team do not purchase links or any ‘black hat’ SEO techniques.

Local SEO concentrates on pulling in results with location targeted searches. As an example, if you are an electrician in Brentwood you would want to rank high on searches when people type in “electricians in Brentwood”. These searches are rapidly becoming more common and frequently have a map displayed in the search results. Green Tornado’s digital marketing teams have specific tactics to enhance results for location-based searches.

PPC stands for ‘pay per click’, which is a way of internet marketing in which advertisers pay a fee every time an ad of theirs is clicked on. In simple terms, it is a method of paying for website traffic. Many channels offer PPC, including Facebook, but search engine advertising, such as Google AdWords is the favoured form of PPC.

No one knows your business better than you, however, a professional PPC agency will have expert skills and techniques that will save your business time and money while enhancing it with fast and effective advertising. Green Tornado pride ourselves on working closely with our clients to ensure we run the best PPC campaign to suit your business. We want to understand your advertising goals and go on to deliver a premium service that will see your extra conversions far outweighing your PPC management service fees.

Our PPC team will discuss your budget with you and make sure you get the best PPC campaign for your money. We use Google AdWords to establish the competitiveness of the market and use this information to recommend a budget. Our experts will continue to optimise your PPC campaign to make sure your business generates a fantastic return on your investment.

Green Tornado’s management fee is charged on a monthly basis. We find it is most effective to optimise your budget daily, so we don’t usually run automated campaigns. Google will be paid directly for any spend you make on search terms.

PPC doesn’t have to have a large budget. If it is set up and run correctly and professionally then you can more than cover any initial costs quickly. Your PPC should be monitored closely and updated as often as required. You have the option to pause and restart campaigns if you would like a review. Green Tornado are at hand to keep on top of all aspects to ensure you and your business get the most the your PPC campaigns.