A logo’s main purpose is to ensure that you, your organisation or business are instantly identifiable.
Logo design which identifies a company or product successfully will contain a symbol, mark or flag on it’s own or combined with a type lockup or signature. Your logo should identify your company, rather than signify what the company does, this will ultimately make you stand out and be remembered.
A logo is a fundamental part of marketing your business, and if done right will serve you well in years to come.