Case Studies – Why We Use Them

As with every business, any kind of media agency needs to be able to show examples of it’s own work.  Unlike a baker, we may not be able to offer a taste test, and we can’t offer a free trial, but we can use case studies to show both the process and the finished product.

Here at Green Tornado, we believe that case studies are an important part of the way we promote our services.  A glossy digital brochure is all well and good, but being able to read about how we undertook a project from beginning to end, goes a long way to helping potential new clients choose us.

Here are a couple of examples for you to enjoy:

coupon shop capture

The Coupon Shop – A Bespoke CMS Project

The Coupon Shop approached us looking for a multi-functional community based website. To meet their requirements we designed a bespoke CMS (content management system), allowing the client to update and add new content as often as they needed to. We added a forum to promote user discussion. The most technically impressive aspect of the project was building a comprehensive back end system allowing them to track and assess their user registrations and back stories. Designed using the most up to date programming systems and techniques, the client is now able to see every as aspect of user interaction from when they logged on, to what they liked, what they shared and what they are posting. This kind of data mining can be a useful tool for further promotional work. The Coupon Shop team were impressed with the flexibility and ease of use of the finished project. In order to ensure that their brand awareness continues to grow, Green Tornado will continue to work on their website as it evolves.

roamantics capture

Roamantics – Mobile Webb App

RoamAntics approached us with an exciting new concept in speed dating. With the growing rise in internet dating sites, the speed dating arena has evolved to become far more than just singles nights in bars. The Roam Antics App allows registered guys and gals to attend and participate in “walkabout” speed dating events, just by using their phones. From a development point of view, we created a web app designed specifically for anyone attending the events. We encouraged the client to use a web app and not a mobile app to reduce costs and make it easier to target a wider audience. Using advanced technologies we were able to develop easy to use, real time communication via web sockets, allowing participants to speak directly to other interested parties via “chats”. We also developed a dating “radar” to enable to the users’ phones to scan and find each other within the event. We even included the ability to let users continue to communicate via the app, even after leaving the event. The client was very pleased with the finished app, and we are waiting for our invite to the first Roam Antics wedding!

Is your business using case studies as a promotional tool? If not, you should definitely consider it. Not only do our staff at Green Tornado take the time to detail our own projects to promote our work, we can also help you write studies for your own website. Call us on 01277 849161 to find out how we can help.

August 1, 2015 | Laura | Posted In : Content, SEO, Web Design
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Get in Touch

If you have any questions or would simply like to discuss a new project, feel free to get in touch by clicking below.  Alternatively, you can call us on 01277 849161.

Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD