If Shakespeare Wrote Content!

“Shall I compare thee to a summer’s
day? Thou art more lovely and more temperate.” – Ah those heartfelt
words from Sonnet 18 resonate with everyone who has ever been in
love. The Bard wrote love quotes like I consume sweeties – with unbridled passion and

But what if he had not been a prolific
16th century poet and play write? What if had been born
in the 80’s and grown up in suburbia? Maybe he would have been a
journalist, or a copywriter – still commentating on the world
around him, but in a more immediate and modern way? Or better still,
we could twist this round to imagine not that he changed how he
wrote, but more so what he wrote.

Say, for example, he wrote modern pop
songs, perhaps we can imagine they would look a little something like

Call Me Maybe, Carly Rae Jepsen – courtesy of popsonnets

Or perhaps he would have taken up a position as a software developer, writing Java script and coding websites.

Picture courtesy of qz.com

Or imagine, if you will, he was a script writer, or a film producer! Maybe he would have written Star Wars like this…..

Who knows what he would have written, but you can bet he would have been great at it. The many works of Shakespeare have been powerfully engaging with audiences for centuries now, and with or without his beloved iambic pentameter, he knew how to tell a story that kept you reading right until the end. And that, my friend, is exactly how all copy should be written.

this day and age it is more important than ever to ensure that all your copy offers a great story in the form of coherent information about the products
or service you offer. Visitors to your site, or readers of your promotional material will not only want to
see informative, easy to read text.

should never be considered an afterthought or an add-on, it is the pinnacle of a great marketing campaign.Clear
and concise content is the key to spreading the gospel about your business.

Good content goes above and beyond great looking text on your website, it also works wonders for your
SEO. Search engines like Google absolutely adore original,
well-written and informative content. It’s
not just the plain prose in your website that helps to attract
visitors either. Adding a Blog page to your website offers an
additional tool to be used in the constant battle to boost search
engine rankings. It also gives you the opportunity to go all out and get a little creative with your storytelling.

Get in touch with your inner bard and start thinking about copy as the kingpin of great websites and promotional material. The written word can convey so much more than just type on a page, so start thinking of how you want to sell your story to potential new customers. Here at GT Creative we offer a full copy writing and content service to help you convey your message. You can call us on 01277 849161 or click here to contact us by email.

February 12, 2015 | Laura | Posted In : Content
« PreviousNext »

Get in Touch

If you have any questions or would simply like to discuss a new project, feel free to get in touch by clicking below.  Alternatively, you can call us on 01277 849161.

Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD

Our Google Reviews

Chesh :)
Green Tornado offered a supportive 1:11 service, the have been amazingly patient with us, our new website looks absolutely brilliant - the care and attention put into helping us get it right was far beyond what we could have asked for. We will definitely be using Green Tornado again for future requirements. We are more than happy to recommend the team at Green Tornado and look forward to working with them again.
lisa compton
customer service is second to none, fast,efficient, friendly and so very helpful. I would not hesitate to recommend their services.
Athar Imam
I've been working with Green Tornado for just over 5 years. In that time they have designed countless flyers, posters, product labelling, newsletters and other promotional stuff that my business required. Most importantly they understand my brands' 'vision' - possibly better than I do myself! All the work produced is fantastic and of very good quality. Over the years I've had some pretty tight deadlines but they've never been missed. Would definitely recommend!
kay shearing
We were a start up company when we started to work with GT and I have to say they have been so tolerant and helpful From us not actually knowing what we needed to not knowing what we could actually afford the team were supportive and understanding. They have helped us at short notice , which , to be honest must drive them mad because we still do it now years down the line , yet time and time again they deliver . I send over ideas and they turn that into an amazing finished product , they have , without doubt , helped our company grow . I have no hesitation at all in recommending them and I will never be going anywhere else , they know our company and what we want to portray and have taken the time and made the effort to get to know exactly what we need and want - you can’t put a price on that ! Kay Shearing
nish patel
Been using these guys for a number of years. They always deliver my brief as expected and on time & budget! Nice people to do business with.