GSM Paper Weight – All You Need To Know

GSM Paper – What Does It Mean?
GSM stands for grams per square, and this is how paper is measured. The higher the GSM of paper, the thicker and heavier it will be. There is a range of different paper GSMs so you can find the right one to suit your business needs. Common ones are:
• 80GSM
• 90GSM
• 100GSM
• 120GSM
• 130GSM
• 150GSM
• 170GSM
Anything over 170GSM is known as board.

Which Paper Weight Do You Need?
It is important to think about the type and weight of paper when choosing your printed product. These are both key factors to how the final product will look. Having the perfect look and feel to your paper can get that very important first impression across brilliantly and an attractive finished product can impress potential customers before they have even read the information! You always want your business to be well reflected and choosing the correct paper quality for your prints is important. Business promotional items should strongly show the fantastic quality of service you are offering.
90-120GSM – This paper is common for day to day office use such as copier paper, compliment slips and letterheads. It’s uncoated rough surface and brightness means it takes colour well.
130-170GSM – This paper is good for outdoor use, such as posters, leaflets, flyers and brochures. A water-based coating makes this ideal for visual marketing.
200 -300GSM – This is a sturdy, thick paper, usually used for heavier brochures, banners and promotional flyers.
300-400GSM – This is very thick and sturdy and perfect for things like postcards, folders, wedding stationery and business cards. It provides a fantastic finish to high quality printed products.
Your choice should be easier once you understand the different paper weights. It can be difficult to know exactly what is needed to represent your business best, but with this guide you should be on the right path to choosing the perfect paper weight for your printed items. You can always request sample packs if you are unsure.

December 18, 2018 | Dave Fuller | Posted In : Uncategorized
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Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD

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5.0
Athar Imam
02/05/2019
I've been working with Green Tornado for just over 5 years. In that time they have designed countless flyers, posters, product labelling, newsletters and other promotional stuff that my business required. Most importantly they understand my brands' 'vision' - possibly better than I do myself! All the work produced is fantastic and of very good quality. Over the years I've had some pretty tight deadlines but they've never been missed. Would definitely recommend!
kay shearing
01/05/2019
We were a start up company when we started to work with GT and I have to say they have been so tolerant and helpful From us not actually knowing what we needed to not knowing what we could actually afford the team were supportive and understanding. They have helped us at short notice , which , to be honest must drive them mad because we still do it now years down the line , yet time and time again they deliver . I send over ideas and they turn that into an amazing finished product , they have , without doubt , helped our company grow . I have no hesitation at all in recommending them and I will never be going anywhere else , they know our company and what we want to portray and have taken the time and made the effort to get to know exactly what we need and want - you can’t put a price on that ! Kay Shearing
Jon Hegan Academy
01/05/2019
I’ve used this firm for almost 20 years & never had a single bad experience. Thoroughly professional, helpful & willing to go the extra mile to ensure your job is done to your satisfaction. I highly recommend them for all your website & printing needs.
Paul Blackman
01/05/2019
With all of the stress that people encounter whilst starting a new business, and myself being quite useless with information technology! I must say Dave, Barry and Carl and the team were very understanding, patient and helpful. And I’m very pleased with the website they have created for me!
Spencer Hawken
01/05/2019
Used these guys a number of times from printing posters to creating photo walls for events. Great team, very efficient and quick, easily located a few minutes walk from Brentwood train station. Well done guys!