Why Is My Website Not Converting Visitors Into Sales?

Social media marketing, search engine optimisation, e-mail marketing and pay per click are all directing traffic to your website, your product or service is not only in demand but also very competitively priced, yet the website visits are not converting to sales – why could this be? Here we look at a few reasons why you are not getting the quantity of sales that your volume of visitors would suggest.

Visitors need to create an account with you in order to make a purchase

Many people find it frustrating and time consuming when you need to create an account in order to complete checkout on a website. Customers do not always want to give over unnecessary details and have an account for simply a one-off purchase, not to mention the potential marketing emails that are often linked to it. Having an option for creating an account instead of making it compulsory means the customer’s experience is faster, less pushy and more convenient.

Lack of offers, discounts or free postage

Everyone wants to feel like they have got a bargain or saved money. If you have any special offers then make sure they are easily visible. Free postage is a very attractive offer for many so offer this where possible. If you work current promotions into the design of your website then customers can take advantage of these simply with a click meaning they feel they have a deal and you in turn have more sale.

Your website is not mobile or tablet friendly

In modern times there are no two ways about it – you need to have a mobile friendly website. Customers are doing their shopping on the go more and more and having what you need readily available at a tap of your phone or tablet is something that suits many. A website that is not mobile friendly means the text can be difficult to read, the pages may not load correctly and some features may not work at all. All of these things will instantly put mobile device users off and therefore decrease potential sales.

The speed and load time of your website is not fast enough

If you click on a website and it doesn’t load straight away, what do you do? You leave and find one that does. Improving your website performance and speed is crucial when it comes to attracting and keeping customers. People want to be able to access what they need quickly and slow web pages are frustrating and off putting.

Please give us on a call on 01277 849161 to enquire to how we can help your website convert more sales.

Green Tornado, Brentwood, Essex

June 12, 2017 | Dave Fuller | Posted In : Uncategorized
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Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD

Our Google Reviews

5.0
Athar Imam
02/05/2019
I've been working with Green Tornado for just over 5 years. In that time they have designed countless flyers, posters, product labelling, newsletters and other promotional stuff that my business required. Most importantly they understand my brands' 'vision' - possibly better than I do myself! All the work produced is fantastic and of very good quality. Over the years I've had some pretty tight deadlines but they've never been missed. Would definitely recommend!
kay shearing
01/05/2019
We were a start up company when we started to work with GT and I have to say they have been so tolerant and helpful From us not actually knowing what we needed to not knowing what we could actually afford the team were supportive and understanding. They have helped us at short notice , which , to be honest must drive them mad because we still do it now years down the line , yet time and time again they deliver . I send over ideas and they turn that into an amazing finished product , they have , without doubt , helped our company grow . I have no hesitation at all in recommending them and I will never be going anywhere else , they know our company and what we want to portray and have taken the time and made the effort to get to know exactly what we need and want - you can’t put a price on that ! Kay Shearing
Jon Hegan Academy
01/05/2019
I’ve used this firm for almost 20 years & never had a single bad experience. Thoroughly professional, helpful & willing to go the extra mile to ensure your job is done to your satisfaction. I highly recommend them for all your website & printing needs.
Paul Blackman
01/05/2019
With all of the stress that people encounter whilst starting a new business, and myself being quite useless with information technology! I must say Dave, Barry and Carl and the team were very understanding, patient and helpful. And I’m very pleased with the website they have created for me!
Spencer Hawken
01/05/2019
Used these guys a number of times from printing posters to creating photo walls for events. Great team, very efficient and quick, easily located a few minutes walk from Brentwood train station. Well done guys!