Copywriting Is The Key!

Original, engaging and
well written copy is vital to the success of your website or online
marketing. Not only does it improve your search engine rankings, it
also allows your potential new customer to leave your site feeling
informed, entertained and more importantly enfranchised enough to
purchase whatever it is that you are selling. The copy on your
website should be informative, but not boring; detailed but not too
wordy; educational without being condescending and so on – proving
that there really is a lot more to good web copy than just a
glorified product description!

A good copywriter will
be able to make the words dance on the page, and be able to educate
and entertain all at the same time. Finding the correct balance of
exactly how much copy to include can also be a finally honed skill –
too many words and your visitor will get bored and click away, not
enough, and they will be visiting your competitors sites to find out
more about what they need.

Great copy is not only
the denizen of the internet website. All aspects of your marketing
should be focused on the way the written word is selling your story.
Brochures, flyers, newsletters, social media posts and even emails
and sales letters need to be on point from the very beginning to
portray your company in the right light.

At GT Creative our
copywriters are well versed in how to best use well written script to
target not just one, but potentially three types of potential

  1. The Search
    Engine – your copy must be original, unique and targeted enough to
    allow search engines to find it and drive traffic back to your site
    – more traffic equals more customers – simple!
  2. The Web Surfer –
    potential customers will hit your site and want to know every little
    think about you in mere seconds. Good copy (along with a well built
    web site) will offer your visitor easy to read signposts to navigate
    them around the site and will also pull them in with a great but
    subtle sales pitch that will sell!
  3. The Classic
    Customer – copy in the printed word must be just as succinct as on
    the internet. Your potential customer will no doubt want to see
    pretty pictures and glossy brochures but the information contained
    therein will be the real selling point.

So, don’t spend hours slaving over a hot PC, looking for the right words to write to show your business in it’s best light. Why not just call us at GT Creative and have us write it for you. You can call us direct on 01277 849161 or click here to contact us by email.

January 19, 2015 | Laura | Posted In : Content
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Get in Touch

If you have any questions or would simply like to discuss a new project, feel free to get in touch by clicking below.  Alternatively, you can call us on 01277 849161.

Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD

Our Google Reviews

Chesh :)
Green Tornado offered a supportive 1:11 service, the have been amazingly patient with us, our new website looks absolutely brilliant - the care and attention put into helping us get it right was far beyond what we could have asked for. We will definitely be using Green Tornado again for future requirements. We are more than happy to recommend the team at Green Tornado and look forward to working with them again.
lisa compton
customer service is second to none, fast,efficient, friendly and so very helpful. I would not hesitate to recommend their services.
Athar Imam
I've been working with Green Tornado for just over 5 years. In that time they have designed countless flyers, posters, product labelling, newsletters and other promotional stuff that my business required. Most importantly they understand my brands' 'vision' - possibly better than I do myself! All the work produced is fantastic and of very good quality. Over the years I've had some pretty tight deadlines but they've never been missed. Would definitely recommend!
kay shearing
We were a start up company when we started to work with GT and I have to say they have been so tolerant and helpful From us not actually knowing what we needed to not knowing what we could actually afford the team were supportive and understanding. They have helped us at short notice , which , to be honest must drive them mad because we still do it now years down the line , yet time and time again they deliver . I send over ideas and they turn that into an amazing finished product , they have , without doubt , helped our company grow . I have no hesitation at all in recommending them and I will never be going anywhere else , they know our company and what we want to portray and have taken the time and made the effort to get to know exactly what we need and want - you can’t put a price on that ! Kay Shearing
nish patel
Been using these guys for a number of years. They always deliver my brief as expected and on time & budget! Nice people to do business with.