A Bit About Responsive Web Design!

Responsive Design. The saviour of modern web
design? Or just another piece of techie jargon that web designers
bandy about a bit? Well, to be honest it is a bit of both! Responsive
web design is an important process in the evolution of the mobile
internet and, quite frankly, it’s something you should definitely be
considering for your website! Read on to find out why:

First off, what is responsive design?

A responsive website is constructed in such a way
that all of the content, images and structure of the site remains the
same on any device. For example, when a user accesses a site on their
desktop, they are getting the full view of the site. But when that
same user goes to visit the site from their smart phone or tablet,
the site will retract to fit. A responsive website ensures that your
site runs properly on any device.

Mobile internet usage has sky-rocketed over the
past few years, yet still the vast majority of business websites are
still not designed to be responsive, which can equate to a lost
business opportunity.

A responsive website is critical to making you web
marketing work, and here’s 5 reasons why:

1. Speed is the key!

Responsive media is not just a trend any more, it
is a must. One of the key reasons for this is the speed at which your
customers can access the information on your site. Slow to load,
unresponsive sites won’t hold the attention of your buyers and they
will be back on the search engine homepage before yours have even
loaded on their phone.

2. Stay Future Proof!

Mobile technology is evolving rapidly. If you have
a responsive site that works well across the multitude of existing
devices on the market, its pretty safe to assume that it will work
just as well for some considerable time to come. So, in the future,
as new devices (TVs, watches, glasses, etc.) are being used for web
browsing, your responsive site will still look beautiful.

3.
SEO loves responsive design!

Google
prefers responsive web design over mobile templates. Having just the
one web address (instead
of a dedicated mobile sub domain)
makes it easier for the Googlebots to crawl your site and reduces the
chance of on-page SEO errors. Responsive sites typically out perform
desktops sites and are far easier to maintain.

4. Cost Effective.

Responsive
sites may take a little longer to develop in the first instance, but
they survive for longer. Also having a more unified approach means
management, support and upgrades only need be applied to one place.
All this saves time and money

5. Improve conversion rates.

A
responsive, easy to use site provides a better experience for the
user, regardless of what platform they use to view it on. If they
enjoy using your website the first time, they are more likely to
return and engage with you again.

Here at
GT Creative we can assist you with every aspect of your mobile App
design. You can call us on 01277 849161 or click here to contact us
by email. We can make you a bespoke, response website that will
impress your clients and help you grow your business. What are you
waiting for?

December 18, 2014 | Laura | Posted In : Web Design
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Our office address is: Victoria House, 2 Britannia Road, Brentwood, Essex CM14 5LD

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